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SEO Performance Audit

The organic revenue
Paschal is leaving on the table.

A side-by-side organic visibility audit comparing Paschal Air, Plumbing & Electric to its top three DFW competitors: Baker Brothers, Milestone, and Berkeys.

Paschal Air, Plumbing & Electric
Company
Paschal · gopaschal.com
Audit window
May 2024 – April 2026 · 24 months
Markets
AR · TX · MO · OK
The Headline

Paschal has a significant opportunity to capture more organic market share by moving high-intent keywords into the top search results.

$2.6M
Est. Annual Revenue Lift
Section 01 · Snapshot

Where Paschal stands today

Domain-level organic metrics as of April 2026. All four brands measured at the same point in time using Ahrefs.

Domain Rating
—
/ 100
Ahrefs Domain Rating
Category leader: —
Total Backlinks
—
Referring domains: —
Category leader: —
Avg Monthly Organic Traffic
—
Trailing 12 months
Category leader: —
Est. Traffic Value
—
Equivalent monthly PPC cost
Category leader: —
Section 02 · 24-Month Trend

Organic traffic, month over month

A side-by-side view of Paschal’s 24-month organic traffic trend compared against each selected DFW competitor.

Comparing vs.
— Select a competitor
vs.
Paschal · 24-mo growth
—
Competitor · 24-mo growth
— select competitor
Current monthly gap
— select competitor
Section 03 · Quality of Traffic

Branded vs. non-branded

A comparison of how each brand’s organic traffic is split between branded searches and non-branded search demand.

Paschal
Branded: —
Baker Brothers
Branded: —
Milestone
Branded: —
Berkeys
Branded: —
What this tells us

A high branded share means you're harvesting demand you already created through other channels — not winning new SEO real estate. Competitors with lower branded ratios are capturing future customers earlier in the funnel.

Section 04 · Share of Voice

DFW money keywords

Share of SERP real estate across 25 high-intent commercial keywords across HVAC, plumbing, and electric services in the DFW metro.

Paschal
—
Baker Brothers
—
Milestone
—
Berkeys
—
Section 05 · The Gap

Where the opportunity lives

Two distinct gaps sized from your Ahrefs audits: keywords competitors rank for that Paschal does not, and authoritative backlinks two-or-more competitors share.

Content Gap
Keywords Paschal isn't ranking for
—
total addressable keywords (≥1 competitor ranks, Paschal does not)
Combined monthly search volume
—
Backlink Gap
Top Backlink Opportunities
—
referring domains linking to all 3 DFW competitors but not Paschal
Avg. Domain Rating
—
DR 50+
—
Sample link sources
Section 06 · The Forecast

Paschal's untapped organic revenue across all four markets.

An interactive forecast of the traffic, lead, job, and revenue lift Paschal could unlock by moving high-intent keywords into the top 10, with opportunity broken down by service line and state. Move the slider to model what happens when those keywords climb to your target average position.

Target Avg Position
3
Top 1Top 5Top 10
Current Avg Position
20.4
Additional Sessions / Mo
+—
—
Additional Leads / Mo
+—
at 3.4% conversion rate
Additional Jobs / Mo
+—
at 30% lead-to-job close
Annualized Revenue Lift
—
based on avg service value
Est. revenue lift by service
Keywords · $/yr
Where the dollars are concentrated
Est. revenue lift by market
Keywords · $/yr
Across Paschal's 4-state footprint
Methodology & assumptions Expand

Keyword pool: Paschal's commercial-intent keywords currently at position 11+ (page 2 or deeper) plus Tier-1 content-gap keywords where 2+ direct competitors rank and Paschal does not. Branded, informational, and DIY queries excluded.

Forecast formula: volume × organic CTR at target position × 3.4% conversion rate × 30% close rate × blended service ticket.

CTR curve (no local pack): pos 3 = 9.4%, pos 5 = 4.9%, pos 10 = 1.8%, pos 11+ ≈ 1%.

Avg tickets: Plumbing $1,800 · Heating & Cooling $2,400 · HVAC $2,400 · Electric $3,800 (blended across repair/replacement mix).

Market apportionment: Non-geo'd keywords distributed across the 4 markets by Paschal's service footprint (AR 55% / TX 25% / MO 12% / OK 8%).

% vs today: calculated against Paschal's total ≈19,918 monthly organic sessions.

Section 07 · High-Value DFW Keyword Gaps

The high-value DFW keywords Paschal is missing

These top-10 keyword gaps reveal where competitors are capturing valuable DFW organic demand that Paschal is currently missing.

Monthly Search Volume
7,100 /mo
combined demand across these 10 keywords
Competitor Traffic
2,066 /mo
organic visits competitors capture today
Competitor Lead Volume
103 /mo
est. monthly leads at ~5% conversion rate
Keyword Search Volume KD Paschal Rank Top Competitor Position Organic Traffic LP URL Slug

Source: Ahrefs keyword opportunity audit (May 2026). KD = Keyword Difficulty (Ahrefs 0–100 scale; lower = easier to rank). Paschal does not currently rank in the top 100 for any of these 10 keywords. Estimated leads assume a ~5% realistic conversion rate against competitor traffic.

Section 08 · Content Strategy

What's driving traffic for each brand

Top organic pages reveal each competitor's content strategy. Notice the difference in page-type mix — service pages, location pages, and editorial blog content.

Paschal
    Baker Brothers
      Milestone
        Berkeys
          Recommended Actions

          Let's turn Paschal's organic visibility gap into measurable market share growth.

          Across the audit, the data points to three actions that, together, drive the largest organic share gains for Paschal in DFW and lay the foundation for expansion into other markets.

          01
          Foundation
          Technical SEO, on-page optimization across top 50 service & location pages, schema overhaul.
          02
          Content Expansion
          Build optimized service/location pages for high-intent DFW keywords that competitors are winning today.
          03
          Authority Building
          Local link reclamation targeting the high-DR domains in the competitor backlink gap.
          Schedule the strategy walkthrough
          Prepared by Shawn Herrick · Youtech Agency